Here’s a question many scientists might ask themselves regarding the issue of science communication:
I am a research scientist, so I disseminate my findings primarily in peer-reviewed research journals. Why would I bother trying to communicate my work to a lay audience?
As scientific leaders and experts in their fields, research scientists are uniquely qualified to convey the importance and implications of their work to a broader audience so that sound science can be taken into account when making decisions.
If you don’t speak for your science, who will?
a) Nobody. Important science-based implications and considerations will be omitted from decision-making.
b) Someone else. Someone with less familiarity and understanding of your work, possibly a stakeholder with their own agenda to advance, will speak for your science, likely leading to misunderstandings and misrepresentations.