Speaking for your science

Here’s a question many scientists might ask themselves regarding the issue of science communication:

I  am a research scientist, so I disseminate my findings primarily in peer-reviewed research journals. Why would I bother trying to communicate my work to a lay audience?

As scientific leaders and experts in their fields, research scientists are uniquely qualified to convey the importance and implications of their work to a broader audience so that sound science can be taken into account when making decisions.

If you don’t speak for your science, who will?

a) Nobody.  Important science-based implications and considerations will be omitted from decision-making.

b) Someone else.  Someone with less familiarity and understanding of your work,  possibly a stakeholder with their own agenda to advance, will speak for your science, likely leading to misunderstandings and misrepresentations.

— Adapted from ideas in Escape from the Ivory Tower: A Guide to Making Your Science Matter, by Nancy Baron.
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